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How to grow online sales:
How we got +5,000 Shopify
Customers In One Year


How To Grow Online
Sales: How we got +5,000
Shopify Customers
In One Year For A York
E-commerce Store

Case Study - increasing web traffic and gaining customers for a Shopify store


Got an online store? Learn the top secrets and strategies we used to get more sales and customers for a start up Shopify store.

Read on to learn more about how we used digital PR, SEO keywords, and conversion rate optimisation to achieve a significant web traffic increase and sales growth for an online beauty brand.

Introduction:

As a DTC (Direct-to-Consumer) brand, Nut and Noggin’s primary goal was to increase brand awareness, organic search visibility, and drive sales. 


I implemented a multifaceted strategy that combined Digital PR, SEO keyword optimisation, and Conversion Rate Optimisation (CRO) to achieve results.

Strategy:

1. Digital PR:


- Influencer Collaborations: We collaborated with prominent haircare influencers and celebrities to promote and review the products on social media. Influencers with a significant following in the beauty and haircare niche created authentic, engaging content that resonated with their audiences and gained buyer traffic to the site.


- Press Releases: We developed and distributed press releases about the brand's product launches, achievements, and unique selling points to reputable online and offline media outlets. This resulted in blanket coverage and important SEO backlinks across key titles like Vogue, Bazaar, Grazia and Glamour. We also focussed on high performing regional news press which proved to drive sales because of the local founder story.


2. SEO Keywords:


- Keyword Research: We conducted thorough keyword research to identify high-traffic, low-competition keywords and phrases relevant to the products. This research helped us create targeted content and optimise product descriptions.


- On-Page SEO: We optimised the Nut and Noggin website by including these keywords in meta titles, meta descriptions, headers, and throughout product pages, improving organic search rankings and ease of use for customers.


- Content Marketing: We created valuable, informative blog posts around trending haircare topics, optimising them for specific keywords. These articles served as valuable resources and attracted organic traffic.


Paid Facebook and Instagram ads: We used top blog content to help lower cost per purchase for meta advertising, using the ‘view content’ option to gather email addresses so we could grow the klaviyo email list and sell via that as well as through paid traffic.


3. Conversion Rate Optimisation (CRO):


- A/B Testing: We regularly ran A/B tests to optimize website elements, such as product page layouts, CTA buttons, and checkout processes, aiming to improve conversion rates.


- User Experience Enhancements: We worked on improving the overall user experience by reducing page load times, streamlining the checkout process, and making the site mobile-friendly.


- Customer Reviews: We encouraged satisfied customers to leave reviews, increasing social proof and trust among potential customers.


Results:

1. Rapid Customer Growth:


- Over the course of one year, our strategy helped us acquire over 5,000 new customers, reflecting a remarkable increase in brand reach and market share.


2. Improved Search Visibility:


- The website's organic search rankings improved, with many targeted keywords reaching the first page of Google search results. This led to a consistent flow of organic traffic for the brand over its first year.


3. Enhanced Conversions:


- Through CRO efforts, we achieved a substantial increase in conversion rates from 0% to +11% for the Shopify site, with an industry norm of 1.8% - source: Littlesata research).


The optimised website design and streamlined checkout process, plus targeted up sells, positively impacted overall sales to +£150k in year 1.


4. Positive Brand Image:


- Collaborations with influencers and media coverage in well known media titles helped build a positive brand image and boost credibility, as well as gaining listings in Selfridges and Fenwick stores.


5. Customer Loyalty:


- The combination of effective digital PR, SEO, and CRO strategies not only brought in new customers but also encouraged repeat business and customer loyalty. Repeat and subscription customers remained high at 40%.


The strategic implementation of Digital PR, SEO keyword optimisation, and Conversion Rate Optimisation played a pivotal role in catapulting this brand to success. 


Wow, what a journey!

By embracing these tactics and continually refining our approach, we achieved substantial growth in customer numbers, improved brand visibility, and enhanced conversion rates. 


Our case study serves as a testament to the power of a well-rounded digital marketing strategy for all businesses. 


If you’d like to discuss your business needs please contact rachel@onlythekind.com


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