Staying ahead of the competition requires strategic and effective digital marketing. 

For business owners, marketing directors and managers, finding trusted expertise to manage the ups and downs of a brand can be a challenge. 

This is where a freelance digital marketing consultant comes in. A seasoned professional who can provide specialised skills and insights to boost your business's online and in person presence. 

In this blog, we'll delve into the five benefits of hiring a freelance digital marketing consultant, with real-world examples to illustrate why and when they can be a valuable addition to your team.

1. Expertise in multiple industries and marketing disciplines

Digital marketing is complicated. It includes SEO, social media, PR, content creation, paid advertising, and more. 

A freelance consultant often comes armed with expertise in specific areas, offering in-depth knowledge that can drive focussed results. 

For instance, imagine you're a property brand aiming to expand your online reach. A freelance consultant with a proven track record in facebook and Instagram marketing can tailor strategies that resonate with your target audience, resulting in increased engagement and higher conversion rates.

2. Fresh perspective and innovation

It’s easy to become trapped in legacy routines, making it hard to identify new opportunities or issues with your marketing programmes. 

Freelance consultants can inject a fresh perspective into your marketing strategies. 

Consider an e-commerce brand striving to grow its customer base. By enlisting a consultant with experience in e-commerce store optimisation, you gain insights on optimising conversion rates, keywords, titles, and descriptions that convert more sales and enhance visibility among potential users.

3. Cost-effectiveness - yes, really!

Hiring a full-time, in-house digital marketing team can strain your budget, especially for small and medium sized businesses. Freelance consultants offer a cost-effective alternative and an addition to the existing team. 

For example, I often work alongside marketing teams to help them strategise and implement digital campaigns like paid ads on Facebook, Instagram and email lead generation and nurturing.

4. On-demand support for new product and service launches

Marketing and PR campaigns often require intensive effort during certain periods, tapering off during others. 

Freelance consultants provide you with flexibility to scale up or down as needed. Let's say you run an e-commerce store specialising in seasonal goods. During Christmas and Black Friday seasons, a freelance consultant can work closely with your team to create promotional campaigns, ensuring you capitalise on increased consumer spending, while maintaining agility in staffing.

5. Industry insights, trends and staff training

It’s an understatement to say that digital marketing is constantly evolving! With AI, new tools, algorithms, and platforms emerging regularly. 

Staying up to date on these changes is daunting. Freelance consultants dedicate time to continuous learning and are adept at identifying and implementing the latest trends that work to grow your brand. 

Suppose you own a business aiming to improve your Google search visibility. A freelance consultant with up-to-date knowledge of Google's local search can fine-tune your website and online listings to secure a prominent position in local search results.

Hiring the right freelance digital marketing consultant for your particular business can add value to your budgets and save you thousands in wasted time and fees.

You can pay for years of expertise, innovative thinking, cost-effectiveness, flexibility, and insights into industry trends.

Whether you're an e-commerce business seeking to expand your online reach, or a property or food company with a need for extra team support, a freelance consultant can provide the specialised skills necessary to achieve your marketing goals. 

If you’d like a discussion about your marketing goals this year, please contact me on rachel@onlythekind.com or book a strategy call with me here.