How to get your facebook and instagram paid ads campaigns to work

Facebook ads not working?

It’s easy to waste valuable budget on the wrong goals in Facebook ads. We don’t want that for you! 

To get optimal results, here are some of the things we’re seeing work right now to achieve results. With platforms like Facebook and Instagram playing a pivotal role in digital marketing, it's crucial to use the latest strategies that are driving conversions. 

Let's dive into seven proven techniques that can elevate your Facebook and Instagram advertising game and boost your conversion rate to win you more business.

1. Use social proof and user-generated content (UGC):

Having known media logos on your website and in your ads is a form of social proof that can boost your site’s conversion rate by up to 15% (Optinmonster).

Also, tap into user-generated content. Encourage your customers to share their experiences with your products or services.

UGC and social proof in the form of reviews and media logos builds trust and credibility, as potential customers are more likely to trust their peers' recommendations. Share UGC in your ads to showcase real-life success stories, fostering a sense of community and boosting conversions.

2. Video-first approach:

Videos continue to dominate social media platforms. Facebook and Instagram prioritise video content in users' feeds, making it an ideal medium for grabbing attention.

Create short, engaging videos that highlight your product or service's value proposition. Incorporate storytelling techniques to connect emotionally with your audience and drive them to take action.

3. Personalised ad campaigns:

Gone are the days of generic ads that cater to the masses. The latest trend is hyper-personalisation. Leverage the power of user data to create ads that resonate with specific audience segments.

Tailor your content, messaging, and even visuals to address the unique needs and preferences of your target audience. This personal touch can significantly increase engagement and conversion rates.

4. Dynamic ads and retargeting:

Dynamic ads automatically adjust their content based on users' behaviour and preferences. Pair this with retargeting, which displays ads to users who have previously interacted with your brand.

This combination keeps your brand top of mind and delivers tailored content, increasing the likelihood of conversions.

5. Social commerce integration:

Both Facebook and Instagram are investing heavily in social commerce features. Try features like Instagram Shopping and Facebook Shops to allow users to make purchases directly within the platform.

Simplifying the path from discovery to purchase enhances the user experience and reduces friction, leading to higher conversion rates.

6. Messenger marketing and chatbots:

Direct communication is becoming more vital in advertising. Implement chatbots on Facebook Messenger to engage with customers in real time.

These bots can provide instant assistance, answer questions, and guide users towards making a purchase. A personalised and immediate response can significantly impact conversions.

7. A/B testing and data analysis:

As strategies evolve, data remains the backbone of effective advertising. Constantly A/B test different ad elements such as headlines, visuals, and call-to-action buttons to identify what resonates best with your audience.

Analyse the results to refine your approach and optimise for higher conversions over time.

Embracing these strategies can set you on the path to higher conversions on platforms like Facebook and Instagram. 

Remember, staying informed about the latest trends and consistently adapting and testing your paid ad campaigns positions you for success in your advertising campaigns.

If you’d like to discuss how I can help you to set up successful sales funnel for your business, please contact me today on rachel@onlythekind.com.

You can also book a call at your convenience here.