when to hire an external marketing consultant

Mastering the art of marketing and public relations is not just a luxury-it's a necessity.

As a savvy business owner, marketing director or marketing manager, you're well aware of the importance of getting and keeping your audience's attention.

When the tides of strategy shift or opportunities knock unexpectedly, do you have the right expert in your corner? Enter the freelance marketing and PR consultant—a strategic partner who can help you navigate through the challenges and seize the opportunities that come your way.

1. Launching New Products or Services:

Are you unveiling a groundbreaking product or service this year? A freelance marketing and PR consultant can craft a tailored launch strategy for you that builds anticipation and excitement, leveraging the right platforms and messages to ensure a successful launch.

2. Scaling Your Business Profitably

When your business is scaling rapidly, your internal marketing pros might find themselves stretched thinly. A freelance consultant can easily integrate into your company, providing the extra boost needed to manage increased demand and maintain brand consistency.

3. Navigating Crisis Mode:

Unexpected crises can rattle even the most prepared businesses. In these moments, having the right freelance consultant can swiftly create and implement a crisis communication plan, helping you regain control of the narrative and preserve your brand's reputation with your ideal clients and stakeholders.

4. Mastering the Power of Paid Advertising:

If paid ads creation and management is the puzzle, the right freelance consultant holds the missing pieces. From crafting creative that converts, to understanding the top, middle and bottom of your ads funnels, using a consultant with proven experience of facebook and instagram paid advertising will resonate with your. customers and importantly, drive conversions.

5. Harnessing Social Influence:

Social media can be a labyrinth to navigate for owners and directors. A freelance consultant can lead the way and guide you through, creating strategies that tap into the power of influencers, amplifying your message and extending your reach.

6. Revitalising Stagnant Strategies or Projects:

Is your marketing strategy showing signs of stagnation? A fresh perspective from a freelance consultant can breathe new life into your campaigns, infusing innovative ideas and strategies that reignite growth.

7. Updating Your Brand Image:

Your brand's image is your most valuable asset. When you're ready to redefine or refine it, a freelance consultant can provide a strategic makeover, crafting a cohesive brand story, vision and values that resonate with your audience. If you're in need of an update of imagery, having an impartial agency or consultant will help to create a new brand identity that will stand out amongst your competition, while remaining relevant for your customers.

Ready to Uplevel Your Marketing Game? 🚀

Every brand's journey is paved with pivotal moments that demand decisiveness and expertise.

Don't leave success to chance—partner with a freelance marketing and PR consultant who understands the nuances of your industry and can guide you through challenges.

Whether it's launching a game-changing product or service, overcoming a crisis, or infusing new life into your marketing and PR, make sure you choose the right consultant as your strategic partner in growth.

If you're a small to medium sized business in the UK, contact me today:

📞 07557400973

📧 rachel@onlythekind.com

🌐 www.onlythekind.com

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